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1
Why digital changed PR for good, for you.
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Let's look at what your company is doing now.
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Background to the SPEAK|pr program.
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What's your definition of public relations?
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Now here is ours.
FREE PREVIEW
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2
Storify
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Background - Let's talk about why stories are so important now in business.
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Skill - What we want you to have at the end of this module.
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Theory - Let me explain the concept of 'storification.'
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Example 1- Scribd. "Keeping Reading Alive."
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Example 2 - The Jolly Hog "Making sausages because we love them."
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Practice Telling Your Story
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Your mission, should you wish to accept it: Let's write some chapters.
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Resources and useful links.
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Evaluation - how much did I manage to share?
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3
Personalize
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Background - For my part it was all Greek to me.
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Skill
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Theory - Let me explain the Personalization stages.
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Example 1 - Defining the relationship of the avatar with the company.
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Discussion 1 - Defining the relationship of the avatar with the company.
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Example 2 - Getting to know your avatar aka audience.
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Discussion 2 - Profiling your avatar
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Example 3 - A day in the life of your avatar.
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Discussion 3 - A day in the life of your avatar.
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Your mission, should you wish to accept it: Let's build some avatars.
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Resources and useful links.
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Evaluation - how much did I manage to share about Personalization?
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4
Engage
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Background to Engaging with Content
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Skill - To create engaging content.
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Theory - Make it easy to engage with and people will share.
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Example - Text
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Example - Infographic
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Example - Audio
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Example - Video
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Practice - Text
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Practice - Audio
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Practice - Video
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Evaluation - how much did I manage to share?
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Resources and Useful Links
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Your mission, should you wish to accept it: Let's look at creating some content.
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5
Amplify
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Background to Amplify
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Skill - Amplification
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Theory - Information cascades and the network model of influence for amplification.
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Example - Captain Tom
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Practice - Let's now look at how to amplify your messages to as many networks as possible
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Resources & useful Links
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Further reading.
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Your mission, should you wish to accept it: Let's set up your amplification workflow.
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Evaluation - how much did I manage to share?
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6
Know
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Background
FREE PREVIEW -
Skill
FREE PREVIEW -
Theory
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Example
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Practice.
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Your mission, should you wish to accept it: Let's plan for PRoductivity.
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Evaluation - how much did I manage to share?
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Resources and useful links.
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7
Summary
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Setting you on your way.
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Course curriculum
This is what we are going to learn.
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1
Why digital changed PR for good, for you.
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Let's look at what your company is doing now.
-
Background to the SPEAK|pr program.
FREE PREVIEW -
What's your definition of public relations?
-
Now here is ours.
FREE PREVIEW
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2
Storify
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3
Personalize
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4
Engage
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5
Amplify
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6
Know
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7
Summary